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Innocent: Superhero
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This month, Innocent's caped superhero will make its screen debut as part of its biggest ever marketing campaign. Launching across the UK on 3rd January this TV campaign is the first by newly appointed Swarm@RKCR/Y&R, and will also include poster and online executions. With the strapline 'here to save the peckish', the campaign aims to show how Innocent smoothies are a tasty way to be healthy when you’re feeling peckish – at a time of year when people are trying to work off the excess from Christmas and improve their diets.
• Planner: Lori Meakin Related |
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