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Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy – … read moreit’s a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd.
The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit – chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankind’s natural and technological development – before arriving at the final stage: automotive evolution. Here, we realize what we’ve been chasing – automotive technology advanced to its pinnacle: the Audi R8.
read less...AGENCY
Business Manager: Susan Conklin
Broadcast Production Director: Craig Allen
PRODUCTION
Line Producer: Bernard Rahill
POST PRODUCTION
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark, Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley, Chris Moore
Production Manager/HR Director: Tina Van Delden
EDITORIAL
Editorial Company: Motion Theory
Assistant Editors: Jeff Aquino, Rigo Madrigal
SOUND + MUSIC
Mixing House: Lime
Sound Design: 740 Sound Design
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