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Audi: FootstepsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy – it’s a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd.
The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit – chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankind’s natural and technological development – before arriving at the final stage: automotive evolution. Here, we realize what we’ve been chasing – automotive technology advanced to its pinnacle: the Audi R8.
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