T-Mobile: Outta Here

For T-Mobile’s highly anticipated new ad campaign, Pony Show Entertainment‘s Spike Lee is at the helm directing Dwyane Wade and Charles Barkley. Above you’ll find “Chuck’s Remix,” where a video clip of Barkley’s one-of-a-kind NBA commentary gets passed around, remixed by Cool & Dre and re-touched by players and fans around the country, turning Charles into an overnight viral sensation. The spot launched Christmas Day on ESPN and ABC.