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Top 6: January 12th 2011
Outdoor
Chevrolet Cruze: Movie TheatreTop 6: January 12th 2011
During the launching period of the All-new Chevrolet Cruze in Thailand, aside from usual conventional media, Leo Burnett Bangkok wanted to further generate the public’s interest. While showing the Chevrolet Cruze commercial in between movie trailers, a member of the audience gets up from his seat and runs toward the screen. Undeterred by his friend's cautions, he insisted on obsessing with the car and refuses to return to his seat.
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