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HSBC: Foundation
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HSBC has a strong emotional bond with Hong Kong people. Throughout the years, HSBC has actively participated in the lives of Hong Kong people and has built a solid foundation for Hong Kong’s prosperity. As a result, HSBC is the closest bank to people’s hearts and the most preferred bank in the market. The focus of this campaign is to bring out the emotion and reinforce the regard that Hong Kong people have for the bank.
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