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Seattle's Best Coffee: Yoga
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Creature, Seattle introduce a revolutionary, new, premium coffee brand (Seattle's Best Coffee) to an audience that holds very traditional, very narrow views about coffee. Convince them great coffee is something they should and can have any time they want. At the same time, stake out a highly differentiating position in the market and set an expectation of exciting and different things to come.
Broadcast Producer: Kaylin Fitzpatrick Related |
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