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MTV "Skins": Reverse Party
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Post Millennium, NY editor Nathan Byrne and director Evan Silver retrace teen debauchery in a stylish new 2:30 web film, “Reverse Party,” promoting the U.S. version premiere of the smash-hit U.K. teen drama “Skins” for MTV. Produced direct-to-client, the promo takes viewers backward through a scandalous high school party with the stars of the American show, subtly hinting at series storylines throughout. One of the U.K.’s most controversial and highest rated series on record, “Skins” takes an unflinching look at life as a modern teenager: sex, drugs and eating disorders galore. Tapping into the show’s cult-like following, MTV’s campaign—it’s biggest off-channel media spend in network history—employs targeted print, outdoor, broadcast and online promotion; the cut-down versions of “Reverse Party” have already received over one million hits on YouTube and Skins.tv, and have aired on most networks and in cinemas nationwide.
MTV Brand Manager: Jill Crawford |
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