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Top 6: January 19th 2011
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Snickers: Focus GroupTop 6: January 19th 2011
This new Snickers spot introduces the Peanut Butter Squared candy bars. The offbeat spot, called 'Focus Group', shows that fans of the original Snickers flavor (including sharks) will enjoy the taste of Snickers Peanut Butter Squared even more. It's part of a fully integrated campaign from BBDO New York including print, online, in-store, national PR and more that began this week.
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