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Outdoor
Colgate Max Night: Pizza Box
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To promote the new Colgate Max Night variant the idea was to supply local pizzerias with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. Messaging reminded the consumer of the new variant’s benefit: "Don't let your dinner breath become your morning breath. Colgate Max Night. Wake up fresh".
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