INPES Nutrition: Film La craie - INPES Nutrition

This new commercial "La craie" encourages everyone to practice 30 minutes of physical activity every single day without changing its habits. This 35-seconds film from Euro RSCG C&O, Suresnes sounds like a pedagogic and practical invitation to change habits, for the best, without disrupting your day-to-day life. Because the city hides various possibilities of hidden physical activities, the film diverts urban elements (billboards, posters, furniture’s ...) using varied typography, in order to reveal the different possibilities of physical activities.