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Southwest Airlines: SWA - "Family Vacation"


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“Travelers are fed up with all the ridiculous fees airlines keep charging. GSDM&M Idea City, Austin thought: wouldn’t it be funny if travelers took the other airlines to court over change fees? Southwest doesn’t charge change fees. It’s just another example of how Southwest is on the Customer’s side.”
Credits Other credits

Account Service: Jonathan Silverstein, Amy Lyon, Amy Rodgers, Jodi Bucciarelli

Marketplace Planning: Rene Huey-Lipton

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