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Dead Space 2: Your Mom Hates Dead Space 2
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Moms may hate the game, but you’ll love the campaign for EA’s Dead Space 2—“Your Mom Hates Dead Space 2”—from Draftfcb San Francisco.
Since its launch Saturday night during the Packers/Falcons playoff game, the :30 spot and the additional reaction videos posted online have already accumulated more than one million total views on YouTube. The work, which also includes online banners and yourmomhatesthis.com, is getting positive reviews from gamers and non-gamers alike.
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