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ConAgra Foods: Epic Montage
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This week marks the national launch of a new TV campaign from SapientNitro, New York for ConAgra Foods that fuses humor, fun and mass appeal to promote Hebrew National all-beef hot dogs. The campaign, which features a series of four new television spots highlighting voice over from TV’s original caped crusader Adam West, debuted this week with a 30-second and 15-second ad.
The new campaign was directed by the online comedy phenomenon behind the new HBO series Funny or Die, Jeremy Konner, and is designed to move consumers beyond the word Kosher, inviting them to try the all-beef hotdog that is so amazingly good, every bite is an experience to be savored. In fact, Hebrew National hot dogs are perfect for any person or family that enjoys delicious 100% butcher-quality cuts of pure Kosher beef.
Head of Production: Andy Wilcox Related |
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