EmergenC: EmergenC 'Jennifer'

In “Jessica” a typical US family is going on a road trip. The spot by Karlen Williams Graybill, New York is narrated by the mother Jessica who explains the challenge of keeping up with the children and eating right on the road. But thanks to EmergenC she is able to get through the trip and even the ketchup fiasco. “Don’t ask”, she says as we see her three energetic children plus family dog creating havoc in the back of the car with traces of ketchup on the car windows.