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RUUtu.fi: Wipe out
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RUUTU.FI PRINT ADS HOW DO WE MAKE PEOPLE WATCH YESTERDAY'S PROGRAMMES? Eilen means yesterday. And ruutu.fi shows stuff that has already been broadcast. It´s kind of a temporary online archive for TV shows. So we advertised the shows on Ruutu.fi just like any other channel would. The only difference was that instead of ‘tonight´, we said ‘yesterday´... or actually ‘eilen´.
strategist: Milla Kokko Related |
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