Australian Unity: Corporate Brand Campaign

Melbourne agency Spinach this week launched a major corporate brand campaign for Australian Unity, a national healthcare, financial services and retirement living organisation.

The campaign is designed to promote the influential role of the business and its antecedent organisations in Australia's financial and social fabric. Australian Unity's history as a trusted mutual organisation dates back 170 years.

Frank Morabito, Spinach creative director said the campaign comprises a lead 60-second TVC, four 30-second TVCs and outdoor spectaculars, with the first advertisement launched ahead of Australia Day - a national holiday that was brought about largely through efforts of an Australian Unity antecedent friendly society, the Australian Natives' Association.

The historical sequences were shot at the end of 2010 in and around the township of Clunes that is now inundated by floodwater.