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Top 6: February 2nd 2011
Outdoor
Europcar: Crush hour - case studyTop 6: February 2nd 2011
With the new service Autoliberte from Europcar, renting a car became so easy, having your own car became totally pointless. Ogilvy Paris highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that their cars have been crushed by an obscure fake authority.
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