Don't Drink & Drive: Stretcher

In Romania, almost all cases of driving under the influence - more than 80% - occur due to social drinking. People tend to go out and indulge in social drinking to facilitate meeting new people and establishing new relations. As a parallel, the connections one makes during a dramatic moment - like an accident - are much stronger than by making regular new acquaintances. We create a contrast between an apparently normal situation and a tragic accident, thus communicating the main message: driving under the influence can have devastating consequences. Agency: Mercury360, Bucharest