Christmas Bureau of Edmonton: Mashed Potato Kit

During the holidays - while most children are pleading with their parents for the season's newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman Edmonton designed and produced custom "toy boxes" for carrots and potatoes, and sent them out to philanthropists and the city's major donors during the Christmas period - reminding them that, "For some children, these are the season's Must-Have Gifts."