Axe: Even Angels Will Fall

Set to the theme tune of the 'Fallen Angels' version of 'Sexy Boys', made famous by the band Air in the late 90s, the provocative 30 and 60 second ads show the residents of a picturesque European town going about their daily business, when suddenly beautiful female angels begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. Agency: BBH London.