Top 6: February 23rd 2011
Outdoor
All Good Fair-trade Bananas: Listen to your conscienceTop 6: February 23rd 2011
Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating our intimate message.
|
The Best Ad JobsRetrieving latest jobs
advertising news |