Embratur: Feel the warmth of Brasil

Brazil is known for the warmth of its climate as well as its people. Therefore, Artplan, Rio de Janeiro decided to bring to Europe the main benefit of our country, the sun, when they most needed, in the winter. So we came up with the idea of creating a heated transit shelter. A transit shelter ad with the image of one of our beautiful beaches, equipped with a powerful heater. We recreated Brazil's summer during Europe's harsh winter, making residents' lives more enjoyable. The project, implemented in several cities in Europe, started in January in Milan, Italy.