NSW RTA: Click Every Trip

In a significant departure from the usual shock tactics of fatality ads for road safety, The Campaign Palace, Sydney has taken a new, light-hearted approach for client RTA to help raise awareness of the importance of buckling up seatbelts. The mutli-channel campaign, Clip Every Trip, is aimed primarily at changing the behaviour of rural male drivers who forget to buckle up or who believe they don't need a seatbelt for short trips.