Maltesers: Comic Relief 1

Maltesers are tasking the nation to film and photograph themselves raising their Maltesers to help raise £1m for Comic Relief. For every pack they buy, Maltesers will make a donation of at least 2p to Comic Relief. Then, the best and funniest video and photographic entries will be turned into an advert that will be shown on TV.Maltesers via AMV BBDO, London are launching the campaign with two 30” spots, in which we see various people raising their Maltesers in fun and innovative ways, in a bid to inspire the nation to start raising their Maltesers for the competition.
People can submit their entries through the Maltesers website, or the Maltesers YouTube channel.