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Zales: Zales - Valentine's Day


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GSD&M’s newest work for Zales is a Valentine’s Day spot that continues the creative platform and positioning: You know all about her, we know all about diamonds. Together we’ll find the perfect gift for her. In this case, an amazing Valentine’s Day gift. This campaign continues the energy from the first round of our successful creative and uses another indie song, “What you do to me” by Blakroc featuring The Black Keys, Damon Dash and several hip hop and R&B artists.
Credits Other credits

Editorial Company: Beast Austin

Account Service: Jennifer Warren, Shannon Lugo, Walter Harris, Jamie Bruno

Marketplace Planning: Jasmin Esquivel

Post Production: Chemical Effects & Beast Austin

Editor: Shauna Prescott & Jim Reed

Producer: Cara Sturgiss

Music: Blakroc “What You Do To Me”

Production Company: HSI

Product Shoot Director: Irv Blitz

Producer: Franny Freiberger

Live Action Director: Ray Dillman, MJZ

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