L&P: The Nothing Much Status Updater

In the online component of L&P's 'Nothing Much' campaign, Ogilvy Auckland created The Nothing Much Status Updater – the first Facebook application that updates peoples status for them, so they can get back to doing important stuff, like nothing much.

View the 'Nothing Much' TV spot here:
http://www.youtube.com/watch?v=oVYsHLQin_g