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Scandinavian Airlines: SAS - Up For GrabsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall.
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