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DOVE Promises: My ValentinesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Valentine’s Day is a holiday about love in all its forms, not just a romantic holiday for people with significant others. An ad campaign by SapientNitro for DOVE® Chocolate urges us to show love to all the special people in our lives — friends, family, neighbors even our favorite baristas —with little heart-shaped chocolate PROMISES® this Valentine’s Day. A :15 second television spot titled “My Valentines” will run nationally from January 17-February 13, 2011, along with digital banners and print ads. The print adds will be featured in the following publications: Better Homes & Gardens, Cosmopolitan InStyle, Martha Stewart Living, People Weekly and US Weekly. A Facebook app, which will allow fans of DOVE® Chocolate on Facebook to share a $1.00 off coupon with two of their Valentines, will be available from February 9-February 15, 2011.
Director of Creative Operations: Andy Wilcox |
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