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DOVE Promises: My Valentines


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Valentine’s Day is a holiday about love in all its forms, not just a romantic holiday for people with significant others. An ad campaign by SapientNitro for DOVE® Chocolate urges us to show love to all the special people in our lives — friends, family, neighbors even our favorite baristas —with little heart-shaped chocolate PROMISES® this Valentine’s Day. A :15 second television spot titled “My Valentines” will run nationally from January 17-February 13, 2011, along with digital banners and print ads. The print adds will be featured in the following publications: Better Homes & Gardens, Cosmopolitan InStyle, Martha Stewart Living, People Weekly and US Weekly. A Facebook app, which will allow fans of DOVE® Chocolate on Facebook to share a $1.00 off coupon with two of their Valentines, will be available from February 9-February 15, 2011.
Credits Other credits

Director of Creative Operations: Andy Wilcox

Senior Associate Creative Operations: Jennifer Kurtzman

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