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Top 6: February 9th 2011
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Kia Optima: One Epic RideTop 6: February 9th 2011
Following the success of its Super Bowl advertising debut for Kia Motors America last year, LA-based independent agency David&Goliath (http://dng.com) is returning to the Big Game, and has created a fully integrated and interactive marketing campaign for Kia's all-new 2011 Optima midsize sedan. And it's definitely "Not your average midsize sedan".
The centerpiece of the campaign is "One Epic Ride", a cinematic 60-second spot that will air during the first quarter of Super Bowl XLV. The spot demonstrates the extreme measures people will take to get their hands on the all-new Optima, a midsize sedan that defies the conventions of the segment. People across space and time - from police and villains, to aliens and ancient chiefs - try to snatch the Optima from the clutches of others and put themselves behind the wheel. Their desire for the Optima drives them to great lengths, and takes the viewer on a wild adventure. Even Poseidon wants to take the Optima for a spin. David Angelo, chairman and chief creative officer of David&Goliath, told Bestads: "There's no bigger national stage for marketers than the Super Bowl, and we couldn't be more excited to partner with Kia on its second showing at the Big Game. The Optima is 'not your average midsize sedan', and nothing about our Optima launch campaign is average either."
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