Land Rover: Bosavi Giant Wolly Rat

To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners.The brand Y&R,Dubai campaign portrays Land Rover owners as a group of people with an unconventional point of view. For them, there is nothing special about rare creatures found in hidden places around the globe. They are merely food,camping tools or toilet papers. The campaign was based on an extensive zoological and botanical research.