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Levi's Square Cut Jeans: Soundwash
TBWA Tequila Hong Kong created a multidimensional and interactive experience combining music and self expression in a unique way. They invited people to wash their Levi’s® Square Cut jeans in sound in a special Sound Wash Machine in the Levi’s® Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash “laundry” mixes. The idea extended across packaging, a Laundromat, online and mobile.
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