Football Resistance: Sweetheart

On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation "Football Resistance". This year CLM BBDO Boulogne Billancourt is speaking out again with a new campaign entitled Split Personality.
Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters' awareness of violence and racism on the terraces with the tagline:
"Be the real you at the match".