Cola Zero: Cola Zero- The Train

Gravity’s award-winning international design team “steam roll” this train, generating post that is vibrant and full of energy. The new Coca Cola Zero commercial from Dahaf-1, Tel Aviv unites elements of all things exciting: combining free-running anticipation to an exurberant outcome, alongside some brilliant visual effects that engage the viewer into an ‘urban’ dream. With a ‘gritty’ grade and “edgy” art direction, this production has drama and stimulation. Israel’s top teams create a combination of live action and compelling animation that loops two narratives together into one brand: Coca Cola Zero.
As design, animation and VFX provider, Gravity installed all visual online set design (including the skyline matte painting) alongside embellishment of the train and all graffiti animation work. To develop the graffiti artwork, multiple layers were composited to facilitate illusionary visuals as well as support the brand iconography.
Technique was key, in order to address the viewers attention to both the train movement and animation, so the train was composited by the Gravity team at 24 frames per second, while the animation was significantly slowed down.
Directed by Rani Carmeli, (Gustavo Productions) with DOP Avi Karpick, agency Dahaf-1 emerged with a concept inspired by cinematic films and old flip books: a long time dream for train commuters to have entertainment on a weary journey. This commercial makes it possible with an art form that combines an “anti-system” art form into a beautiful world of stimulation and life. The 'flat' graffiti paintings emerge into an exciting cinematic sequence of iconic Cola Zero visual language.
This was a dynamic and exciting project for Gravity working with one of their favorite internationally established brands, a high-end team of both production and fantastic post!