TV ad: THQ, Inc.: MX vs ATV Alive Announce

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Blind recently launched a concept-to-completion thrill ride of a trailer announcing THQ, Inc.'s new MX vs ATV Alive videogame. The expert crew at Blind handled all production, editorial, post, and oversaw the sound design on the direct-to-client project.

Inspired by classic Hollywood chase sequences, MX vs ATV Alive Announce is a thrilling, :60 ride through a stylized Motocross race course. From the throttle-twisting, gear-adjusting starting line to the ramp-jumping, airborne finale, the spot follows a pack of adrenaline-fueled riders as they tussle through the spiraling, bumpy course, knocking one another off one by one until a lone hero - Supercross champion James Stewart - remains as the victor.

Category Entertainment & leisure
Client THQ, Inc.
Agency Direct to client
Production Blind
Country United States of America
Uploaded 8 February, 2011

Other credits

Air Date: Jan. 17, 2010

1/8/11, AMA 2011 Supercross, Anaheim 1

Client: THQ, Inc.

VP Creative Dev.: Evan Hirsch

VP Creative Services: Bob Benjamin

VP Global Brand Mgr.: Mike Lustenberger

Global Brand Mgr.: Ali Bouda

Project Manager: Mike Kelleher

Prod/Post Company: Blind

CD: Erik Buth

EP: David Kleinman

Producer: Brad Herbst

Head of Production: Amy Knerl

CG/FX Supervisor: Hatem Ben Abdallah

Art Director: Steve Pacheco

Lead Animator(s): Diego Seferian, Christian Argueta

3D Animator(s): Steven McClellan, Tony Castro

Particle Animation: Jason Kim, Raymond King, Pasha Ivanov

3D Lighting Artist(s): Pasha Ivanov, Raphael Protti

Modeler(s): John Ployhar, David Mooy, Pasha Ivanov, Ryan Taylor

Texture Artists: John Ployhar, Ryan Taylor, Justin Young, Jordan Carroll

Rigging: Tony Castro

Rotoscoping: Lin Wilde

Compositor(s): Lawrence Wyatt, Ryan Kirkwood, Daniel Chang, Chris ONeill, Jason Lowe, Joe Todoran, Maithy Tran, Eric Zunkley, Ivan Cruz

Pre-viz: Diego Seferian, Chris Marcet

Designer(s): Erik Buth, Steve Pacheco, Lawrence Wyatt, Hatem Ben Abdallah, Kate Mrozowski

Storyboard Artist: Vincent Lucido

Writer(s): Erik Buth, Rick Spitznass

Researcher(s): Rick Spitznass, James Kim, Kate Mrozowski, Eric Zunkley

Editorial: Blind

Editor: Erik Buth

Assistant Editor: Lin Wilde

Audio Post: POP Sound

Sound Design: Hest, Kramer, Van House & Weber

Sound Designer: Jim Weber

Producer: Christy Van House

THQ, Inc.: MX vs ATV Alive Announce

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