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Weight Watchers: Jennifer Launch
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audioEngine Mixer Tom Goldblatt, working via McCann, recently handled audio post for a Weight Watchers campaign starring actress and singer Jennifer Hudson. The spots, which introduce the company's new PointsPlus program, opens on a dark stage. When Hudson begins whaling "Feeling Good," a reworking of the Nina Simone classic about a bold, new world, the stage begins to brighten, reaching a crescendo as she belts out, strutting, arms spread wide, "It's a new day!"
Client: Weight Watchers Related |
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