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NFL: NFL Audible - Packers vs. Eagles featuring Big Boi
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Bouncing cars, elaborate graffiti, Snoop Dogg spitting rhymes. Looks like it's another hit video from the master rapper himself. But this is different; :90 long, sponsored by Pepsi Max and the NFL, and with lyrics tailored to the Super Bowl XLV between the Pittsburgh Steelers and the Green Bay Packers. Part music video, part commercial, with the best qualities of both: it's catchy, entertaining, and memorable.Agency: Cornerstone New York.
The spot, a trademark soup-to-nuts execution from Brooklyn's Greenpoint Pictures, via NYC-based marketing firm Cornerstone, follows four similar spots in the Pepsi Max NFL Audible campaign, with hip-hop stars Big Boi, Lupe Fiasco, B.o.B, and Talib Kweli promoting this year's playoff clashes between the Packers and Chicago Bears, Seattle Seahawks, and Atlanta Falcons, and between the New York Jets and the Indianapolis Colts.
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