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Bouncing cars, elaborate graffiti, Snoop Dogg spitting rhymes. Looks like it's another hit video from the master rapper himself. But this is different; :90 long, sponsored by Pepsi … read moreMax and the NFL, and with lyrics tailored to the Super Bowl XLV between the Pittsburgh Steelers and the Green Bay Packers. Part music video, part commercial, with the best qualities of both: it's catchy, entertaining, and memorable.Agency: Cornerstone New York.
The spot, a trademark soup-to-nuts execution from Brooklyn's Greenpoint Pictures, via NYC-based marketing firm Cornerstone, follows four similar spots in the Pepsi Max NFL Audible campaign, with hip-hop stars Big Boi, Lupe Fiasco, B.o.B, and Talib Kweli promoting this year's playoff clashes between the Packers and Chicago Bears, Seattle Seahawks, and Atlanta Falcons, and between the New York Jets and the Indianapolis Colts.
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Credits:
Client: Pepsi MAX
Spot Title(s): NFL Audible - Super Bowl XLV featuring Snoop Dogg DC :90 (featured), NFL Audible - Super Bowl XLV featuring Snoop Dogg DC :60 (featured), NFL Audible - Packers vs. Eagles featuring Big Boi DC (featured), NFL Audible - Bears vs. Packers featuring Lupe Fiasco DC (featured), NFL Audible - Falcons vs. Packers featuring B.o.B, NFL Audible - Jets vs. Colts featuring Talib Kweli
Air Date: February 2011
Agency: Cornerstone
Prod Co: Greenpoint Pictures
Director(s): Hudson Dusters (Michael Kuhn and Niles Roth) (Snoop Dogg, Big Boi, B.o.B, Talib Kweli), Jacob Lincoln (Lupe Fiasco)
DP(s): Rodney Lamborn (Snoop Dogg), Anghel Decca (Lupe Fiasco), Jim McKinney (Big Boi, B.o.B), Aaron Phillips (Talib Kweli)
EP(s): Michael Kuhn, Jacob Lincoln
Producer: Tatiana Rudzinski
Editorial Co: Greenpoint Pictures
Editor(s): Phil Knowlton (Snoop Dogg, Talib Kweli), Joe Walker (Lupe Fiasco), Logan Roos (Big Boi), Gabe Moskowitz (B.o.B)
Shoot Location: Minneapolis, MN (Snoop Dogg), Los Angeles, CA (Lupe Fiasco), Atlanta, GA (Big Boi, B.o.B), Brooklyn, NY (Talib Kweli)
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