RaboDirect: Rebels

RaboDirect is partnering the new Super 15 rugby franchise, the Melbourne Rebels, to effectively build a new team and a new supporter base from the ground up. A campaign to inspire, created by WhybinTBWATequila, Sydney. That support launched over the weekend and will run throughout the Super Rugby competition calendar.

Greg McAweeney, General Manager Of RaboDirect said, "We aim to act differently to the way other sporting sponsors might act and therefore took the opportunity for two like-minded challenger brands to leave a lasting legacy in Victoria. Our 360 campaign approach to building awareness and creating engagement both with the team and with our brand, plus our commitment to the Rebels and Their commitment to community, should see us gain loyalty from the fan base, both for the Rebels and RaboDirect brands."