Print ad: Nike: PSG (Paris Saint Germain)

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Top 6: September 6th 2006

Because Nike is the supplier to PSG, Because Paris Saint Germain is launching a new football away shirt, DDB Paris has created a new campaign for Nike made up of three visuals.

The creative concept of the campaign has the same genes as the shirt:
A design strongly anchored in Parisian fashion, using materials developed for football. The shirt becomes the symbol that represents Paris: The city of fashion and football.

So creatives had the idea of taking the imagery of luxury shop windows of the Parisian grand avenues and transcribing it into the world of football, creating a window mannequin in effigy of Portuguese PSG star-player Pedro Miguel Pauleta in a series of ever more spectacular actions.

Three visuals created by Dimitri Daniloff whose talent leaves nothing to be proved.