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Curtin University: Lightbulbs

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Western Australia's biggest University is launching a new brand campaign via The Brand Agency, Perth, that positions Curtin as the University where the brightest minds can "Make Tomorrow Better". Designed to change the way Curtin is seen by the wider market, including prospective students, employers and business partners, the multi-media campaign is spearheaded by a suite of TVCs directed by Sam Bennetts via Plaza Films.
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Editor: Simon Njoo @ Guillotine

Head of Strategy: Paul Yole

Client: Kcee Carriero

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