BlueMotion: Dyer Island Conservation Trust

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, Ogilvy, Cape Town asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.