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Motorola: Empower the People


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It's become apparent that a certain electronics manufacturer once revered for its open and independent approach to technology has become the bland establishment it once rallied against. Motorola is making an effort to add some color to this white-washed world with the debut of their new XOOM tablet, a powerful little machine that is cleverly introduced via Smuggler Director Randy Krallman and Anomaly in a :60 which aired during Sunday's Super Bowl XLV.

Read more: http://www.trustcollective.com/portfolio/content/absolute_motorola.php
Credits Other credits

Client: Motorola

Spot Title: Empower the People

Air Date: Super Bowl 2011



Agency: Anomaly

ECD/Partner: Mike Byrne

CD/Partner: Richard Mulder

AD: Grant Mason

Copy: Jessica Ghersi-Hecht

EP/Head of Production: Andrew Loevenguth

Brand Director: Laura Aldington

Account Director: Keith Barry



Prod Co: Smuggler

Director: Randy Krallman

EP(s): Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel

Producer: Cory Berg

Production Manager: Rogers Marquess



Editorial Co: Beast NY

Editor: Lucas Eskin



Post/Effects Co: Absolute Post

Lead VFX/Inferno Artist: Dirk Greene

VFX Supervisor: David Smith

VFX Artist(s): Betty Cameron, Aniello Zampella, Asuka Otake, Krissy Nordella

Lead CG Artist: Ivan Guerrero

EP: Sally Heath

Producer: John Skeffington



Telecine Co: Company 3

Colorist: Tom Poole

Producer: Marie de Leon



Music Co: Amber

Track: "Biggi's Waltz"

Composer: Biggi Hillmarsson

EP: Michelle Curran



Audio Post Co: audioEngine

Mixer: Tommy Goldblatt

EP: Sharon DiTullio-Tepper



Shoot Location: Buenos Aires, Argentina

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