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Kia: Share the Road
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Rabbit, Bicoastal directing duo +jacksonkarinja fuse eco-consciousness and driving space in the new :30, “Share the Road,” for Kia out of David & Goliath Canada, Inc. The spot features the 2011 Kia Sportage driving through rough terrain and city streets alike, paying homage to the brand’s original product, a bicycle. The spots were shot in the San Francisco bay area and premiered for Canadian broadcast in early January.
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