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Goodyear: Goodyear - Proving Grounds
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Goodyear’s “More Driven” campaign from GSD&M, Austin highlights the rich history of the brand, the achievements they’ve been part of and the experts who choose the brand for superior performance today. Goodyear tires are the official tire of NASCAR, were the first tires on the moon, the tires that broke the land-speed record and are chosen for: U.S. military vehicles, Southwest Airlines, FedEx, NHRA, Hollywood stunt drivers, snow rescue vehicles, more police cars and fire trucks, and the presidential limo. And everything Goodyear's learned making these tires, inspires the ones they make for you. To communicate this message in a simple and engaging way, a font based on the iconic Goodyear logo was developed that allows bold statements to be made over aggressive imagery of various experts putting Goodyear tires to the test around the world
Agency: GSD&M Idea City Related |
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