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H&R Block: Greenback
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Just in time for tax season, Anonymous Content Director Mark Romanek has completed a nine-spot H&R Block campaign for Fallon, Minneapolis promoting the company's "Second Look" program. The campaign is rooted in two lengthy base spots that are cut down into :60, :30 and :15 versions. In each spot, H&R Block's expert accountants gather a group of taxpayers and reassess their tax returns to see if they can find a refund. While the two settings could not be more different, the result is the same - big money back and big smiles from the crowd.
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