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Top 6: February 23rd 2011
This year, for Valentine's Day, AT&T launched a unique promotion called "Shout Your Love from the Mountaintop." The idea was to encourage users to submit Valentine's Day
… read moremessages via AT&T's facebook page. A group of Mountainmen Shouters would then literally do just that -- shout these messages from a mountaintop for all the world to hear. Messages were filmed and uploaded to YouTube & AT&T's facebook page. Any contributor who had their message shouted, was sent a notification including a link to their unique message.
As part of this program, BBDO New York also created a series of videos to help consumers learn more about these Mountainmen Shouters. These videos were housed at facebook.com/att as well as posted on YouTube and other social sites.
read less...Chief Creative Officer: David Lubars
Director of Integrated Production: Brian DiLorenzo
Exec. Integrated Producer: Julian Katz
Executive Producer: Michael Sagol / Jasper Thomlinson
Head of Production: Eri Noguchi
Producer: BP Cooper
Editorial: Arcade Edit
Executive Producers: Damien Stevens / Deanne Mehling
Editors: Kim Bica
Post: Airship
VFX: Visual Creatures
Compositor: Ryan McNeely
Post Supervisor: RL Hooker
Sound Design / Mixing: 740 Sound Studios
Executive Producer: Scott Ganary
Mixer: Andrew Tracy
Sound Designer(s): Andrew Tracy, Rommel Molina
