TV ad: Farm Bureau Insurance: Traci

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A new series of TV spots from Young & Laramore brings awareness to a widespread lack of knowledge among Indiana residents about their various insurance policies. The spots capture the instinct to knock on wood when questioned about their coverage. This instinct coincides with the roll out of the microsite stopknockingwood.com - a resource for consumers. Farm Bureau seeks to differentiate itself as a locally focused brand, offering a better experience and better coverage than its price focused insurance provider competitors.
When consumers turn to Farm Bureau to resolve their feelings of uneasiness and uncertainty with their current insurance coverage, they can finally stop knocking on wood.