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AT&T: Shoutin'
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AT&T, via BBDO New York, has launched a promotion entitled "Shout Your Love from the Mountaintop." It gave users the ability to submit Valentine's Day messages via AT&T's facebook page. A group of Mountainmen Shouters would then shout these messages from a mountaintop for all the world to hear. Messages were filmed and uploaded to YouTube & AT&T's facebook page. Anyone who had their message shouted, was sent a notification that included a link to their unique message.
Director of Integrated Production: Brian DiLorenzo Related |
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