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Interactive
Perth International Arts Festival 2011: Totems
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In 2011 the Perth International Arts Festival wanted to maximise online ticket sales, so 303 Perth conceived a unique digital device to entice patrons to participate in a unique online digital arts experiment.
303 created a series of generative artworks, called 'totems' - one for each event on the festival calendar. When a patron shortlists the events they plan to see, they bring together their respective event artworks to create their own festival image, as unique as a fingerprint - a personalised visual representation of their 2011 festival experience. This becomes their avatar, shareable in the Festival's online art gallery and via social media, and even able to be purchased as a high-resolution print.
Digital Planner: Emily Ryan Related |
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