Outdoor ad: WELHO: WELHO: FATBOY SEARCH

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WELHO: FATBOY SEARCH
Launching new broadband speeds.
Welho is the finnish broadband company.

Challenge
Welho’s mission is to enable enjoyment for people. We believe that fast Internet is enjoyable. With this campaign Welho wanted to launch new faster broadband speeds.

Solution
We named the speeds so that they are easy to understand to everyone: S, M, L and XL. And we created symbols for each speed.

We gave out fatboy stools, shaped as the new symbols, by hiding them in the streets and encouraging people to search for them in radio.

The stools also help people to enjoy themselves.

Results
The stools were gone in minutes. Phone rang at the radio studio all the time. And we sold a lot of broadbands.