Mountain Dew: Waves

Park Pictures, Bicoastal/London director Benzo Theodore brings the ocean to the skate park in an inventive new :30 'Waves' out of BBDO, NY. The spot features a brave crew of skateboarders 'dropping in' to tarp-shaped waves. Says director Theodore: "Skating was born out of surfers' desire to do something when the waves weren't breaking, so this seemed like a interesting way to link the two. The concept was inspired by others who've tarp-surfed on YouTube."